I am a product designer with a strong focus on UI and visuals, with a real passion for solving problems, delivering beautiful and clean user interfaces by applying key design principles in a user-centred approach.

Backed with more than fifteen years of experience, I help design websites, apps, and craft experiences with a user-centered design approach. Leading every aspect of the digital product design process, from conception to completing the whole design and development related work.

Good UX Design doesn’t stand out. I craft methods to the specific needs of each product. From research, mapping journeys, and rapidly producing prototypes; knowing when to apply pixel-perfect attention to detail, and when to make low-fi sketches and mockups.

I’m a system thinker making rational decisions while creating and evolving design languages for products. Building a single source of truth that streamlines communication in cross-functional teams.

I lead end-to-end design projects across the entire product lifecycle. Patterning closely with engineering, product, and stakeholders to build solutions, together. Setting the vision for the user experience and creating a space for others to collaborate.

I’ve been working with startups, agency, and large corporations in the last 15 years, which allowed me to be comfortable in making design decisions that shape products with short feedback loops. Combining business strategy and user needs.